How to maintain website traffic during website redesign?
Website redesign is not only a change in visual design, but also a step into the world of optimization to improve the user experience. However, while design improvements are important, the impact of these changes on SEO traffic and search rankings must be carefully considered. In this article, we will look at the key points that should be taken into account when redesigning to minimize the loss of resource visitors.
Losing positions in organic search
When there are changes in the site structure, such as renaming pages or changing URLs, pages may temporarily lose their positions in search results. Although search engine algorithms are complex and unpredictable, there are several steps you can take.
The harmonious implementation of changed content into the existing semantic structure of the site helps to maintain key positions. If the redesign affects the content aspect, it is necessary to pay attention to search engine optimization and perhaps make more significant changes.
Meta Data and Redirects
Title and Description meta data are critical for search engines. When redesigning, you need to carefully transfer meta tags to new pages. Consider updating the Title according to modern requirements to improve the page’s position in the search results. Do not forget about the correct page structure and the correct order of headings h1-h6.
If during the process of updating a resource some pages are not needed, but they are linked to from external sources, then simply deleting them would be a big mistake. For such pages, it is important to provide redirects. Determine which pages require redirection to retain search traffic and set up redirects to redirect searchers and users from old pages to new ones.
Subdomain and Internal Linking
Changing the structure of a site, especially with respect to subdomains, requires special care. Avoid changes to the site structure. If possible, do not change the site structure to avoid losing the authority of subdomains.
The importance of internal linking should not be underestimated. Keep an eye on this optimization setting. Make sure internal links remain in order to avoid linking to non-existent pages. Make sure that the linked pages are available for indexing (index, follow).
User-friendly design rules
Creating a great user experience should be a priority. All technical aspects should not overshadow the convenience for site visitors. Focus on mobile users, optimize the site for correct viewing on small device screens.
Don’t forget about minimalistic design, avoid information overload by creating a simple and intuitive interface. Highlighting important elements on the page is an important detail. Use colors to highlight key features and elements.
Website redesign is a complex process that requires careful planning and careful implementation. Maintaining SEO considerations combined with meeting user needs is key to successfully retaining SEO traffic after changes are made. It must be remembered that every change must be justified and aimed at improving user experience and search engine optimization.
