Case study on the development of the cleaning service

Project goal: Creation of a comprehensive web project, including website development, SEO optimization in search engines, setting up contextual advertising to attract the target audience.

About Project

CleanPro is a startup company specializing in providing high-quality cleaning services for residential and commercial premises. The owners approached us with a request to develop, promote and advertise the resource.

After fulfilling all the requirements for the project, the result was a modern and functional website that would be attractive to visitors. Visibility in search engines has improved thanks to SEO optimization, which is still ongoing. Effective contextual advertising campaigns attract the target audience.

Our Role

Website development
Design creation
SEO promotion
Contextual advertising
Monitoring and analytics
Support and optimization

Stages of Work

Market analysis and competitiveness. Conducting market research for cleaning services. Analysis of competitors, identifying their strengths and weaknesses.
Website concept development. Creation of design layouts taking into account best usability practices. Approval of the site structure with the customer.
Setting up a content management system. Selection and integration of CMS for convenient content management on the site.
Website development and optimization. Creation of a multifunctional website with the ability to order services online.
SEO promotion. Search engine optimization (SEO) of content using keywords and unique meta tags. Optimizing website structure and content for search algorithms.
Contextual advertising. Creation of advertising campaigns on the Google Ads platform. Targeting and selecting keywords for maximum effectiveness.
Monitoring and analytics. Installation of an analytics system to track traffic on the site. Regular monitoring of SEO and contextual advertising performance indicators.

The project was successfully implemented, the company strengthened its position in the cleaning services market, attracting new clients and providing ease of ordering services through a modern web resource.

What Our Clients Say

Professionalism, quality and efficiency are exactly what we found in the TopLine team. They created a website that not only meets all needs, but also attracts new customers. Thanks for the great job!